Link Swapping - (A Subset of Link Building)

Link swapping used to be a simple concept that just meant two webmasters could scratch each other’s back by placing a link on their websites, pointing to each other’s site, for mutual benefit in the

search engine’s eyes.

This definition became inadequate when Google decided that this kind of swapping, although not actually bad enough to deserve punishment, was only done in fact to influence their rankings, and so they made some algorithm changes that complicated things for us.

The premise is simple, mainly because Google and the other big Search Engines see all incoming links to a website as a “vote” for that site’s popularity. (The PageRank method.) Webmasters quickly adapted and put up a link directory on each of their websites to automate the link-swapping of that site with other webmasters. This method has largely lost its’ effectiveness, however.

Link Building

The most time consuming form of work to do in order to get your site ranked well by the Search Engines. Comes in many forms, but all takes time to do right.

See “Articles,” “Blogs,” “Blog Comments,” “Doorway sites,” “Classified Ads,” “Craigslist,” “Directory Submissions,” “Forums,” “Testimonials,” “Social Bookmarking,” “Press Releases,” and “Link Swapping.”