NewsLetters

It is a regularly distributed publication that is generally about one main topic of interest to its
subscribers.

Newspapers and leaflets are types of newsletters.

For example, newsletters are distributed at schools to inform parents about things that happen in that school.

eZines - (Your own Newsletter, or your “List”)

If you’ve been marketing online more than a minute, I’m sure you’ve been bombarded with the phrase “the Money’s in the List.” Well it’s 90% true. It doesn’t end there; you still have to work at it. Keep giving to your list once you sign them up, much like a one-sided relationship.

If you ask any of the subscribers to my own list, I hope that they tell you I’ve been doing just that. 

So far, I haven’t had any more than one single unsubscribe, and I believe it is because my newsletter offers something for everyone, not just a new Advertisement each week. Anyone can send out a bunch of solo Ads from JV Partners and the affiliate programs that they’re pitching, but I wouldn’t recommend it if you’re interested in building a solid, trusting relationship with your subscriber base.

There are hundreds of places online that harvest email addresses, usually by some sort of co-registration, (where a person doesn’t even know he’s signing up for the second newsletter simultaneously) and will be glad to sell me a whole Solo Ad mailing allotment to that list of 200,000 or more for something like $50.

Sure, it sounds like a great deal, but what would it really get me? About 200,000 eMail boxes filled only with Ads that are no longer opened anymore.