Writing articles about your topic of interest and sending them out to article directories, other websites, and eZines to publish is an almost ideal way to gain free advertising. I really can’t recommend it enough for long-term link building campaigns. All you need is time & writing skills for this self-compounding method to make your website one of the most respected and authoritative sites on the net.
I realize that this method has been out in the open and even done to death over the last couple of years, however I find that a lot of people who have tried Article Marketing quickly give it up before seeing any success.
It seems that everyone sets out writing articles, no matter if they do it themselves or pay someone to do it for them, by submitting one or two articles to the main article directories found in the more popular article submission software suites, such as Jason Potash’s Article Announcer. (Not free, really top-of-the line stuff)
Some sort of article submission software is pretty much necessary because it can take a long time to submit an article to even a handful of websites… The automation that these softwares offer are not just ‘set-it and forget it,’ you will most definitely still have to go to each site and make sure it populates all the right fields properly.