In order for a webpage to rank prominently in the search results of a search engine, it must be
optimized. Unlike humans, the search engine spiders are unable to discern what a webpage is about unless you give them some hints. One of the best ways to tell the search engines about the subject matter is to integrate keywords into your website. Brainstorm and develop a list of keywords that are relevant to your product offering. The keywords and phrases should be terms that would most logically be used to search for items on your website. Once you have developed a list of relevant keywords and keyword phrases, they should be incorporated into your website. Each webpage should be optimized for 2-3 keywords or phrases.
Each page on website should also contain a unique description. The "meta" data, which is located in the header of the webpage, is often used by search engines to assess the relevance and topic of a specific page.
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