Much like Article Marketing, writing and submitting press releases can be an incredibly effective way
to get attention to your website or cause.
However, not just any informative article will do for a press release; these are meant to go to the News agencies of the world… So your submission has to be at least a little newsworthy & time-sensitive.
Many businesses apply this tactic by hyping up their product launches, writing a press release about the release of their upcoming product that is factual but implies that the launch is quite a newsworthy event where they are located.
The more newsworthy your ‘news’ is, obviously, the more news agencies will pick it up. The more of that pick it up and run your story, the more attention and name recognition you’ll get.
All news outlets have websites these days, so any published story should deliver a high PageRank link back to your site.
Ideally, you want a story that will get picked up by ABC & CNN, so you’ll get millions of backlinks and receive 10,000 visitors every hour for weeks… Of course I’ve never met a marketer who’s pulled off that trick yet, so back in the real world what you’re shooting for is mention in the local papers and at least one big-city newspaper.
That’s enough to bring some great exposure to your site.
Instead of submitting your release to Article Directories, you’ll be submitting it to press services like PRweb.com, which is the biggest and best of the bunch.
They don’t make you pay for their distribution, but if you’re trying to get your message out overseas or for the most massive distribution pushes, there are fees that they charge. (I’ve honestly never had to investigate that option.)
You can also make a “Contribution” at PRWeb that highlights your release in a special section above the other listings, just like an eBay featured item… This just gets your release read more by those who browse manually… The official press looks at everything anyway.
The biggest turn-off that discourages marketers from writing a press release is that it seems too difficult to make your story sound newsworthy… Especially when your news is nothing more than a product launch.
Before you let that thought defeat yo, go to PRWeb.com and read some of the stories there that have been pushed lately. Most of these stories are all just hyped-up everyday happenings. Let me give you a great example out of today’s headlines I just quickly found there:
“Google killed SEO with their filters, now the SEO Industry responds with undetectable links.
(PRWEB) January 21, 2007 -- The search engine optimization industry has been hit hard by Google's increasingly complex algorithmic filters, which can often times determine whether a link is a paid one or not. Now with the launch of V7N Contextual (http://contextual.v7n.com), the SEO industry is responding with undetectable paid links. V7N Contextual is a new service launched by John Scott of the V7 Network, which aims to give the SEO industry an edge over the Google filters and other tactics recently employed to devalue and detect paid links, and thwart the efforts of those trying to increase traffic to their website. V7N Contextual provides you with the perfect link - one that is highly relevant, well-placed, permanent, affordable, and completely undetectable as a paid link by both humans and algorithmic filtering.”
In case you missed it, all that’s really going on here is that a company called V7N has just ‘launched’ a service that provides a link-source cloaking of some kind… Hardly CNN headline news, but they’ve phrased it to sound Earth-shattering, and the end result will be that relevant SEO news websites and newsletters will all consider this story to run in their next edition.
It will likely get out nationwide, but the nature of the news business is that it will have to compete with the other news in that industry at the time.
If it’s a slow enough news day, this story could be really effective!
No comments:
Post a Comment