Our search for the sources of
passion brings us to yet powerful factor – Challenge.
A challenge can be posed by a
person upon himself or by external forces. A personal challenge can arise from
adverse circumstances of poverty or deprivation. Rags-to-riches stories have
been told for hundreds of years now. Even Presidents of countries have arisen
from humble beginnings and risen to their positions of power by the sheer force
of their passion.
Family prestige and a desire to
prove one’s mettle to one’s elders and t society can also act as a challenging
force. When a son inherits a business built by his father, he is propelled to
expand that enterprise and thus demonstrate his own prowess. While most
companies have boards of directors and public equity, in many traditional
societies, it is the family-driven businesses that persevere, even over the
centuries.
Targets set by corporate
leadership also act as challenged to work teams. A keen competitive spirit
between rival groups can set off a passionate chase of the markets. Pepsi and
Coca Cola, Nike and Adidas, are a couple of examples of passionate rivalry,
with each seeking to outdo each other in the pursuit of a better product and
more sales. In these mega rivalries, passionate employees move quickly up the
corporate ladder. Belief in the company’s goals and ideals is essential to
engender passion in employees.
Sometimes the source of the
challenge may lie closer to home. The love of a woman or one’s children can
drive a man to succeed with the intent of providing better care and education
for them. We are motivated to buy a larger and better house, a bigger and
faster car, the latest cell phones and clothes. All these must-haves also act
as challenges and rewards for our work.
It is upto each individual to
determine what challenges him or her and then as Nike’s motto says – Just do
it! Your natural challenge instinct will push you through. When a mountaineer
was asked why he climbed a mountain, he answered – Because it is there! Its
very existence as an insurmountable peak was a challenge to him!
Summary:
Without challenge in your life, you could hardly make the most of what
you are passionate about. Infuse your passion with the right quest and you will
do much better at it.
Important Reminders:
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