These great tools act as duplicate websites that are extremely easy and free to set up. All you need is some content, not even very good content, and you’ve got a great “Second site” for the search engine
to follow your links to and from.
Ever since Google bought Blogger.com, Googlebot has paid a lot of attention to what’s happening in “the Blogosphere.” Search engines still love to spider Blog content more often than other types of websites, since blogs were invented to be easy for SE Spiders to traverse in the first place.
A unique feature of even the free blogs like Wordpress & blogger is that you can set them up to automatically “ping” certain Search Engines or even social bookmarking sites to request that the spider comes out for another visit every time new content is added.
However, the hype about blogs is mostly overrated now. At first it was well justified, and then a method of website marketing called “Blog and Ping” was overused in early 2006 by most of the Internet Marketers of the time.
It involved making tons of blogs with almost no content in them except a link to their website, and then setting them all to ping immediately… This caused Google to hold an emergency war council and now the Ping feature is only marginally better than not at all.
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