If you’ve been marketing online more than a minute, I’m sure you’ve been bombarded with the phrase “the Money’s in the List.” Well it’s 90% true. It doesn’t end there; you still have to work at it. Keep giving to your list once you sign them up, much like a one-sided relationship.
If you ask any of the subscribers to my own list, I hope that they tell you I’ve been doing just that.
So far, I haven’t had any more than one single unsubscribe, and I believe it is because my newsletter offers something for everyone, not just a new Advertisement each week. Anyone can send out a bunch of solo Ads from JV Partners and the affiliate programs that they’re pitching, but I wouldn’t recommend it if you’re interested in building a solid, trusting relationship with your subscriber base.
There are hundreds of places online that harvest email addresses, usually by some sort of co-registration, (where a person doesn’t even know he’s signing up for the second newsletter simultaneously) and will be glad to sell me a whole Solo Ad mailing allotment to that list of 200,000 or more for something like $50.
Sure, it sounds like a great deal, but what would it really get me? About 200,000 eMail boxes filled only with Ads that are no longer opened anymore.
Why should these people read such eMail? Would you watch a TV channel that ONLY showed Ads?
The only way to make your own list profitable is to offer the same valuable content that you would in a product or informational website. If you are just looking for a quick product launch of one event, I don’t recommend an eZine for you at all. Owning any eZine list that is worth its weight in kilobytes is a long term process that requires plenty of upkeep. In that case, you should Joint Venture with lots of other eZine owners
The rewards are astounding, however. This is the only traffic method in this whole eBook that receives a perfect score. And yes, it is free to build and eMail your list regularly; there are many software email utilities and even auto-responders floating around for free. A good percentage of web host control panels now have them built into your hosting controls.
Naturally the hard part is the time it takes to build up the list. I give it a 5 out of 5 for delivery speed however because once you send out your email to the whole list, you can have thousands or even tens of thousands of people on your website in minutes. Nothing else in the whole IM arena can claim to do that.
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