This
catchphrase describes the new & popular Social engineering, networking, and
bookmarking sites out nowadays, such as MySpace, YouTube, Digg, Squidoo,
Del.icio.us, Fark, Furl, and so forth… There are Thousands of them now and more
growing every day.
They are
broad in scope and purpose, but on a root level, they all exist so that Humans
can share & interact online. We find information more relavent when coming
from others like ourselves than if google just puked it out onto a page after
entering two little keywords…
Some Web
2.0 sites are great for us to market with, especially when they have a large
member database.
I have
singled out many the best ones for our purposes as of June 2007, and you can
find them independently reviewed in other sections of this Encyclopedia.
See: “Social
Bookmarking,” “Digg,” “MySpace,” “Craigslist,” “Videos,”
(YouTube) “Squidoo,” and “Yahoo! Answers.”
Not only
does the Web 2.0 grow daily, it is also CONSUMING Web 1.0. (All the normal,
non-interactive sites out there right now.) Informational websites that used to
be getting good traffic about their niche topics are being trounced in the
search engines for a new blog on the same topic... It’s happening daily, so the
best defense you can have is to upgrade your site to a web 2.0 interface
yourself.
If
nothing else, start a Blog. A self-hosted Wordpress blog is best, and they are
highly upgradeable.
So will
Web 2.0 sites ever totally take over? Perhaps. Maybe web 3.0 will kick their
butts before it happens though. ☺ The main
thing that is holding web 2.0 progress back is that static websites are
designed perfectly for eCommerce.
When’s
the last time you gave your credit card to a Blog or SB site? I don’t really see
it happening anytime soon, so the business sites using Web 1.0 structure are
safe for now.
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