You are
reading a very Viral eBook right now. Wait! Get your mouse away
from your virus scan button; there is nothing wrong or involving mischievous
software in Viral marketing.
In
Internet Marketing terms, any type of content that allows you to pass
incentives along is referred to as “Viral.” In this book, there are a few
Affiliate links that normally I alone would get some kind of referral fee for
if you were to click on them.
However,
with the use of some special software that allows PDFs to be “Re-Brandable”
(meaning others can make the affiliate links theirs instead of mine) I’m giving
anyone who wants the ability to make some money and pass my work along for me.
For the launch of the
eBook I won’t have to do very much. I’m going to tell my list, of course. I’m
going to place it on my site and maybe send some traffic exchange or safelist
traffic to that page. Mainly, however, I’m going to get a few JV partners to
re-brand it and send it to their lists. That’s it; all my marketing will be
complete.
Surely you’ve seen
those ridiculous breakdowns that MLMs show you that go something like this:
“If you sign up
just 3 people that all sign up just 3 people each, for ten levels deep, you’ll
get over 59,000+ referrals in your downline…”
Well, the fact is
that no one can control other people that they aren’t even talking to, so all
of those plans wind up generating only a few measly people in that person’s
downline who make him a buck every other year.
With Viral Marketing,
the game Is different. First of all I’m trying to do is get people to read my
words, not send me money. That’s a big difference, as every time this eBook is
on a new person’s computer, you can think of that as a person “in my downline.”
I could get 250
MILLION people to read this book if I take it to a few Gurus with big lists.
Possibly more. Some of those guys have over 100,000 on their lists, and that’s
only my FIRST level. I don’t have any limit on the number of levels that this
can grow. In five or even ten years from now, the book you’re reading today
might still be spreading, passed on by a new Affiliate marketer every day
between now and then.
Actually, there are
two limits to how many people will read this eBook. The obvious one is the
population of English Speakers on our planet with a computer. (I guess it COULD
be translated one day…)
The other is the
amount of time until the affiliate links I’ve presented in this document are no
longer valid. Someday those companies will go out of business, or at least
their affiliate programs will be removed. Either case should be a few years at
least.
Until those happen,
nothing can stop someone just like you from downloading my rebranding kit,
making the links here YOUR links, and passing it along to make some easy
cash. That means more readers for me, and more exposure to my website. It’s a
real win-win.
Back to YOUR Viral
strategy, your last hurdle is that in order to make PDFs viral (so everyone on
any computer format can read them) the software will cost some money.
PDFs are trickier
than other eBook forms, so I only know of two or three companies that have been
able to figure it out. I used the most advanced one, ViralPDF, to
make this eBook. The other two I found out there were more basic, which will
either limit the number of people who can read the book, or will limit their
incentives to pass it along. If you’ve got to pay, might as well do it right.
If you are alright
with only the windows crowd opening your document, then there are several ways
to make a Viral eBook for free. It will be published in .EXE format however, so
even some windows users won’t want to open an .EXE file that no one they know
has vouched for personally… Too many computer viri get passed along that way,
and some corporate networks automatically strip .exe files from email
attachments without even asking!
If you don’t think
that that will scare off your crowd, such as when you will only be offering it
from your windows-user website as a direct download, then you can give the
following great free Viral eBook software a try:
For more on this
subject, see “eBooks.”
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