There are
endless products sold online that the owner of would be more than happy to
publish a testimonial about. Most info-product sellers have a whole page set
aside on their website just to display testimonials, and they actively have to
go out and drum up the first batch of them before they can properly launch
their product!
It doesn’t
really matter if you find them before their product launch or years afterwards,
you can still get great, targeted links to your website from these short
blurbs.
The
nature of testimonials is that the more you provide proof that you exist, the
more the business owner will be compelled to display your link, closest to the
top.
Give it
some thought. If you just send in a testimony that says:
“Your
product rocks!
-Bob
Jones”
Then the
site owner might not even publish it because it’s not a ‘credible’ testimonial
that proves that you exist and he didn’t make that entry up.
Not to
mention, how does that help your website?
The way
to properly use testimonials is to write a favorable but not over-the-top
review for products that you really are familiar with, and then give as much
evidence of your existence as possible… Your URL should be the absolute minimum
you supply. Try this format, for example, and imagine your Headshot to the left
of it:
“Wow!
This
program knocked my socks off. From the moment I turned it on, I could see how
powerful it was and it helped me churn through my pages in less than half the
time that my old, bloated program did… And the results are terrific!
Thank you
for a high-quality product.
Sincerely,
Bob
Jones,
Creator
of the Peanut Butter Sprocket
http://www.peanutbuttersprocket.com“
If the product has
already been launched, then the owner won’t usually take the time to post a
photo, although some do. Photos add credibility too.
Even without finding
the owner before the product launch, these links are valuable because you’ve
made them targeted. You did that simply by making your product known up front,
just before your link.
Googlebot will see
the relevance because your surrounding text includes keywords of yours.
(“Peanut Butter Sprocket,” in the example) Technically your name is a keyword
too. But targeting is all about what a human is looking for.
People who don’t like
Peanut Butter, for example, wouldn’t click your link, and that keeps the
low-quality traffic out. But when a truly targeted visitor who you’d want on
your site comes along, then you’re likely to get that click.
Think of all the
online products and services, from AOL to ZIP, that you use regularly and go
check out their websites. 99% of them will have posted testimonial pages, and
you can tell from there if they post links or not. If you see even one live
link on that page, (it must be made live, meaning a click on it will take you
to the site) then this is a company you should send a testimonial to.
It should take you no
more than 10 minutes per company that you can think of, only one time each, but
these will be high-quality, far-flung links that will benefit your website’s
ranking forever.
If you ever find a product
before it is launched, possibly through a JV network or something similar, then
you’ve found yourself a great opportunity. See the RAT method under “Joint
Ventures” for more about that technique.
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