Instant
Buzz and Free Traffic Bar, are two unique and unusual
applications that allow marketers to market to other marketers quite
effectively. There may be others but these two have the sector cornered so far.
Their
concept is simple enough, you build up free Ad impression credits just by
surfing the websites that you already go to. (You never have to go anywhere you
wouldn’t already want to… This is nothing like a traffic exchange program in
that respect.)
Both traffic bars
display Ads to other internet marketers who load these programs into their
browsers as well. The ads are cute, sometimes funny, little one-liner text Ads
that either change when you reach a new page, or change at a pre-set amount of
time.
I give them a
higher-than-usual quality rating only because anyone using these methods would
already assume that the target market would be only to other Internet
marketers. (Inside the IM2IM niche)
If you try to use
these to market to a different niche, such as golfers or horse trainers, then
the amount of clicks you’ll get will be very low.
Since delivery is
instant, and targeted text ads are always high in quality to the people that do
click on them, this method is a great way to test your Ad campaign quickly, if
not to be used for full-fledged advertising itself.
See: “List Builder
Traffic Strategy” at the back of the book for more on them both.
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