The same happened with the Harry Potter franchise. Mugglenet.com, one of the almost-official Harry Potter fan sites wasn’t commercial when it started out. It was just a place for people who loved the boy wizard to hang out and know more about him. But then it garnered an astounding amount of popularity and after that, who wouldn’t think of monetizing?
In both these cases, people built something first, not even thinking about money, then made those things popular and then started making money from it. That means, it is actually not necessary for you to make something with money in the picture right from the start. You could even go in later and make money from whatever you have. The one thing that’s needed is to monetize a product is to make it hugely popular.
On the Internet, it is quite easy to make things immensely popular. You have the tool of blogs at your disposal. Make a blog with Blogger.com (a free blogging resource) or Wordpress.com (a paid one) and then make it popular. Once your blog becomes popular – i.e. people visit it in large numbers – you can start monetizing it in various ways, such as selling eBooks through it or selling newsletter subscriptions or maybe even building a membership site down the line. Even if you don’t want to go the whole hog, i.e. don’t want to build a blog as yet, you could explore monetizing streams through options like social networking. Make your business (it is time we started calling this a business) popular by building communities, inviting people on them and giving them great information. When people start coming in, various avenues for making money automatically begin opening up for you.
Summary:
Your first step would be to build something popular that you can use as your monetization vehicle.
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