Chapter 7: The Power of Viral Marketing

Viral marketing has been essential all through the ages, but in the era of Internet marketing, it has put a whole new ring on things. Have you ever been told by a friend that a particular book was good to read and then you have ended up purchasing it and reading it? Or have you ever visiting a restaurant because of someone’s recommendation? If you have done these things, then you already know what viral marketing is. Viral marketing is what happens when a user promotes a product to someone else in their circle.

Why is viral marketing so poignant to our topic of discussion? That’s because if you are trying to monetize something, the best and the most economical way to do it is through viral marketing. Think about it – when someone promotes your business to someone else that they know, there’s a much better chance that you will get a new buyer? Don’t you become keener on something if someone you know uses and recommends it? It works that way for everyone.

But the most important thing is not the business that you get. It is the confidence that it creates in you. When you know that people are not just buying your product but are actually going all out and recommending it to others, it means that you are doing something right. You become happy that you are getting all these positive reviews and recommendations and you are pepped on to do better.

So, where can you virally market your things? Your blog is definitely the best place to do it. Make regular posts there. People will visit. Some of them will use your product. If they like it, they will recommend it to others. Some might do it on the blog itself. This really feeds your ego!

Or, you could use social networking sites. On most social networking sites, you could invite people to join a particular group. You could have a group for your own business. Call people here. When some of them use your product and start recommending your product, everyone in the community comes to know about it. Most significantly, you come to know about it as well. You become quite contented with the way things are going. Not only is money coming in, but you have produced a legion of happy people who you can be sure will be carrying on your product to other people.

Viral marketing is a really powerful tool because the conversion ratio is the highest here. However, the another important thing about it is that you get interested people recommending your product to other people who may be interested and your niche starts growing deeper because of that.

Summary:

There’s nothing for an entrepreneur’s confidence than people recommending their businesses to others.

Important Reminders:

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