Chapter 6: Promoting Your Stuff Online – When Does the Confidence Come?

One of the chief ingredients that you need to sell anything is confidence. That is actually you are looking for. But when does the confidence come?

Your confidence may be present right from the start. When you look at a particular short story you have written or a video you have made explaining a particular way to make bouillabaisse, you might think quite positively that you can make money out of it. Well, you can – there are several ways to go about that. This is the starting point of confidence, but there is a long way to go still.

What you really need to know here is that initial confidence does not stay. What is really important is that your confidence needs to be consolidated. It has to be reinforced. And what reinforces your confidence? It is results that do.

When you see things really happening the way you want them to happen, when you see that you are actually getting the money that you had started out to get, your confidence begins building up.

But it is not just about the money. Results in any form could be instrumental in keeping you moving on. For some people, even a small comment on one of the articles they have written or a blog post that they have made could be enough inspiration to keep going ahead. Try that out. Write something on a blog about a subject of your passion. If you get a reply for that, you understand that at least someone was influenced to some extent by what you commented. It gives you the much-needed shot in the arm to work better.

It could be anything that could motivate you, any kind of result. It could be an increased number of visitors to your blog, it could be people commenting, it could be someone inviting you to a social networking group, it could be someone emailing you, it could be someone asking you something directly about the subject of your expertise… the list could go on. Or, most importantly and you could say ultimately, it could be someone who goes ahead and pays you for what you are trying to sell.

This is what really builds up your confidence. However, you must remember that you have to start out with a modicum of confidence. The ideal situation would be to have unshakeable confidence right from the start, but if that doesn’t seem to happen, you could at least find your motivation in the glories that keep coming your way.

Summary:

Monetization happens only when you are confident about what you are selling. Even a fruit seller has to be convinced that his oranges are good or no one would purchase them from him. But you are decidedly going to play at bigger stakes than mere oranges here.

Important Reminders:

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