Chapter 5: Goodwill Hunting and Finding Niches

If you don’t target the right people, you will find monetizing anything to be a very much uphill task. After all, how could you make money out of your recipes if you don’t find people who would be willing to spend in order to learn those recipes from you? You see the point – you need to find your niche.

One of the best ways to do that on the Internet is known as Search Engine Optimization, or SEO for short. Chances are that you will already have a modicum of knowledge about SEO if you are dabbling with Internet businesses. If you don’t, here’s what it means. SEO simply means pumping up your website (a blog is a website as well) for the search engines. This is really important because the search engines are through where people are looking for information. When someone wants to know about something, they type in a word or a phrase in a search engine like Google or Yahoo! or Ask. Then, they visit the links that show up. Usually, people only click on the links that appear on the first page and very few go even to the second page. Hence, it becomes very important for someone wanting to become famous on the Internet (and hence monetize something) to figure on the first page of any search engine. 

Even if you don’t have websites of your own, you could make posts on other people’s blogs and forums and get a good fan following of your own. Many blog commentators get a lot of responses, thus building fan bases of their own. When they get such a fan base, they go right ahead and build their own blogs or websites and introduce these people to them. This could be a great way to find your niche and earn goodwill among them too, without putting in any investment of your own.

Another way is through article marketing. You could write articles about the subject that you are trying to monetize. These articles could then be put up in places such as EzineArticles.com, iSnare.com, ArticleAlley.com, GoArticles.com, ArticleCity.com, etc. The best part of submitting your articles to such places if that these places are already popular with the search engines. Hence, if you were to submit some very informative articles here, you could get a large fan following for them. Also, keep in mind that the people who will stumble upon your articles will be people who are actually looking for some kind of information in that particular department.

Summary: 

You have started on your monetizing journey. Now, what you need is people who will pay you money!

Important Reminders:

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