Chapter 8: Building Your Battalion of Interested People

It is quite understandable why you could have a much better success at monetizing your product of passion if you have a huge army of people to promote what you are trying to sell. With the various tools that the Internet has to provide, you can do this in a very simple manner.

Remember that when there are a lot of likeminded people working with you, the confidence comes by itself. These people are your confidence bank; when you see them pushing your product, you get more driven.

So, how do you go about building this army of people? One of the ways of doing this is through lead generation. Lead generation quite simply means to get contact details of people who are even remotely interested in what you are trying to sell. Now, there are various ways to do it as well, but one of the cheapest and commonest ways to do this is by giving people some free gifts such as eBooks or newsletter subscriptions. You could promote these giveaways on your blog page itself and give them a download link. However, this download link won’t directly take them to the giveaway page. It will take them through a squeeze page where they will be asked their email ids. People won’t mind giving their email ids because they are getting something free for it. These email ids will then be in your kitty – you could use them to entice people in various ways about your business.

When people add themselves to your list, your job is to keep providing them quality information. It might happen that they get much impressed with your newsletters, eBooks or emails and they end up buying your product. When they like that, they become a part of your formidable battalion. They will not mind recommending your product to others.

The same applies when you are monetizing your content. When people read your content, you could ask them to add themselves to your feeds. When they do that, they will automatically get to know whenever you update the content. They will visit again. They could become part of your admiration society. Such people will then recommend you to others (you could speed that up by giving them an incentive, such as a free subscription or an eBook, etc.). Your army is now at work. It is promoting your business idea beyond its reaches.

Summary:

You are really set when you have a huge collection of people who are impressed with your product and help you in selling the product to more people through referrals or more.

Important Reminders:

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